the open intelligence agency

25 Jul 2007

Welcome to our public backpack page. Here you’ll find documents and information galore. Dig in.

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Bios 19 Jul 2006

david nottoli – nyc
Dave was a USD tight end for four years. Now he’s a triathlete. If he suggests going for a run, don’t go with him. He’s worked at a number of great agencies including Wieden + Kennedy Portland, BBH, Kirshenbaum and Bond, Lowe, Fallon and Anomoly. He’s been a planner and a planning director. And a sales rep for Colgate Palmolive. He’s worked on brands as diverse as Nike, Verizon, Valvoline, Levi’s, Virgin Mobile and BMW. Dave lives in New York now, but you always suspect that one day he’ll end up running a surf shack and never wearing shoes. His blog is

emily reed – sydney
Emily trained as a private investigator. She does stand-up comedy in her spare time. She takes time out to meditate. She’s one of the most interesting people you could hope to meet. But she let Jeffre officiate at her wedding. Odd. She’s been a planner at Goodby Silverstein and M&C Saatchi Sydney and she’s been a copywriter at Mad Dogs and Englishmen. She’s done freelance work for Wieden +Kennedy, TBWA and Ogivly and Mather. She’s worked on brands like IBM, Microsoft, Nike, Cellular One, Mitsubishi Motors, Energizer, Coke, Yahoo, Nestle, Guinness, Audi, Swatch, Porsche and Yoohoo. Boy, you can see why she likes to meditate. Her blog is at

jeffre jackson – amsterdam
After three years of programming computers on Wall Street and five years in a doctoral psychology program, Jeffre felt qualified to work in advertising. He joined BBDO as a creative intern only to be told by a senior copywriter,“If you listen to what consumers say, you’ll never write a good ad.” Never one to ignore sound advice, he walked around the corner to Goodby Silverstein and Partners and presented himself as a junior planner. There he worked on accounts including Isuzu, Foster Farms, Sutter Home and Haggar and was bitten by a small child in Texas for Sega. He joined Wieden & Kennedy in 1997 and became Planning Director of the Amsterdam office two years later, where he was not bitten while working with clients such as Microsoft, Nike, Siemens, Vodafone and Gore-Tex. He left W & K in 2005, looking for a way to make research more creatively generative. His blog, of course, is

russell davies – london
Russell failed as a popstar and as a joke-writer and so ended up as planner. He’s worked at agencies like Yellowhammer, TBWA and W+K (Portland and London) on business like Coke, Microsoft, Miller and Nike. The stuff you might have heard of is the creation of Run London for Nike and all that interesting work for Honda UK. He joined Nike as Global Consumer Planning Director in 2005 but left so he could stay in London and pursue his love of fried food ( His slightly less odd blog is at